Tuesday, November 26, 2019

Sainsbury supermarket UK Essays

Sainsbury supermarket UK Essays Sainsbury supermarket UK Essay Sainsbury supermarket UK Essay 1. Introduction The business that I have decided to report on is J Sainsburys. As we all know this is a very well known and well-established organisation and this is why I decided to make a report which focus great deal on the UK Sainsbury Grocery. Sainsburys store that has over 1 million branches across UK. I am going to identify the different objectives of my chosen business and I am going to write this by focusing on the following points and explaining 2. Market position and estimated market share. Market position is simply, positioning is how your target market defines you in relation to your competitors, according to (Wikipedia, 2006) Market share refers to a Sainsburys share of the total sales of all theirs products within the category in which the brand competes. Market share is determined by dividing a brands sales volume by the total category sales volume defined by Worthington, Britton and Rees (2005). According to market research group TNS Worldpanel, the UKs big four. Tesco, Asda, Sainsburys and Morrisons now hold almost three-quarters (74.4%) of the grocery market. Sainsburys Supermarkets is the number three UK supermarket with a market 15.9% share of UK supermarket sales in the 12 weeks, trailing just behind Tesco and Asda. (See: Figure1) shows the market share of Sainsbury and its competitors (TNS 2006) 2.1 Number and Types of competitors Competition is the act of striving against another force for the purpose of achieving dominance or attaining a reward or goal, or out of a biological imperative such as survival. The grocery industry sector in the UK is controlled and directed by supermarket giants most of which are household names. Between the high-end niche market players like Waitrose and Marks Spencer and the cheap bulk discounters like Iceland, but the top competitors players operating in the largest market segment for Sainsbury remain are Tesco,, Asda, and Morrisons. Striving to capture consumer attention and in the effort to retain it, the strategies of the supermarkets swing between loyalty schemes and price wars. Alongside continuous attempt to retain a hold over the home market, many of the organizations view overseas opportunities as another lucrative way to inflate profits and expand the brand name. On the other side of the coin, invasions from foreign companies like Wal-Mart/Asda and the slightly over-efficient supply mechanism of the Sainsbury has grown greatly and has increased its market, also the increase in customers has given Sainsbury a large amount of profit. A supermarket that offers a wide choice of leading brands at significantly low prices, cheaper than its competitors in the in the United Kingdom, and globally, with quality reduced prices, and full customer satisfaction guarantied. Sainsbury is a very large British company, that is well known is the United Kingdom, and overseas, has a different way of approach to there customers, they makes there own products which leads to very low prices, cheaper then the market leading supermarkets such as MS, Asda and Sainsburys. However, this means that even people that are on lower incomes or from low class back-grounds, can afford to go shopping at Tesco were they can spend the same amount that they would in the other. 3. Market position There has not being any recent changes in the market position for Sainsbury. Despite Sainsburys sales growth of 6.6%, see Figure 2. Sainsbury remains in third position, as Sainsbury went through a terrible time recently mainly with stock and many customers simply not getting what they want in the store (empty shelves). This was mainly down to outdated software and delivery system which I now believe has been improved. I think they are now showing signs of recovery but will take a long time to catch Tesco. (Jorn Madslien 2006) Another reason might be that the image of Sainsburys is very much still as a posh shop i.e. very expensive. Although I have to say if you want something that Tescos does not stock Sainsbury would probably have it. 3.1 Market development (recent changes) Market development would consist of the activities undertaken by a firm to develop a market presence, in order to sell goods and services. It would not include the cost of selling those goods and services. Therefore the market development is one of the main pillars of Sainsbury strategy. (Sainsbury, 2006) One of the market development for Sainsbury was the recent changes in Business functions for Sainsburys. The business functions of Sainsburys are as follows: marketimg and sales. The company has a separate Marketing and Sales department and market research is used in the forms of market research staff using survey questionnaire in streets and in store, customer focus mornings where feed back can be gained, and questionnaires regarding current promotions e.g. Reward Card. The company hopes to appeal to adults and younger people. The company advertises mainly through T.V and radio and through adverts in magazines and newspapers. The major influences on the price of the product are costs by the producer, competitors prices, regional pricing and select prices. The main costs of distribution are transport and other related fixed costs depot vehicles and labour, fuel, consumables. The company is establishing closer links with suppliers by sharing vehicles. This helps the company to meet its objectives because it allows them to know what the customers want so they can provide a good. (Investment and Business News, 2006) Sainsbury have emerged dominant in the UK grocery market and are showing signs that they may leverage their retail expertise into other market sectors. Retailers have learnt, particularly in the UK, that their own brand identity has become more important than the products they sell and greater wealth can now be created by the communication of an overall retail brand identity. This will become even more important in the future. (BBC news 2006) Since 2000, Jamie Oliver has been the public face of the Sainsburys supermarket chain in the UK, appearing on television and radio advertisements and in-store promotional material. The deal earns him an estimated à ¯Ã‚ ¿Ã‚ ½1.2 million every year. The Jamie Oliver effect was continuing to have a big impact as the super chefs Try Something New (Sainsbury 2005) Recipe tips were encouraging people to buy a wider range of foods from the store. A major Christmas marketing push with Oliver will launch shortly (BBC news 2003). In 2006, Oliver fronted Sainsburys new advertising slogan urging customers to try something different by suggesting recipe ideas. In October the company claimed sales of some featured products had more than doubled. Sainsburys competitors also noticed a substantial increase in these products (Julia Finch, 2005)

Friday, November 22, 2019

Brosimum alicastrum, The Ancient Maya Breadnut Tree

Brosimum alicastrum, The Ancient Maya Breadnut Tree The breadnut tree (Brosimum alicastrum) is an important species of tree that grows in the wet and dry tropical forests of Mexico and Central America, as well as in the Caribbean Islands. Also known as the ramà ³n tree, asli or Cha Kook in the Mayan language, the breadnut tree usually grows in regions that are between 300 and 2,000 meters (1,000-6,500 feet) above sea level. The fruits have a small, elongated shape, similar to apricots, although they are not particularly sweet. The seeds are edible nuts which can be ground and used in porridge or for flour. The Breadnut Tree and the Maya The breadnut tree is one of the dominant species of plants in the tropical Maya forest. Not only its density very high around ancient ruined cities, particularly in the Guatemalan Petà ©n, but it can reach a height of around 40 m (130 ft), producing abundant yields and with several harvests possible in one year. For this reason, it is often still planted by modern Maya near their homes. The widespread presence of this tree near ancient Maya cities has been explained variously as: The trees could be the result of a human-manicured or even deliberately-managed tree farming (agro-forestry). If so, it is likely that the Maya first simply avoiding cutting the trees down, and then eventually replanted breadnut trees near their habitations so that now they propagate more easilyIt is also possible that the breadnut tree simply grows well in the limestone soils and rubble fill near ancient Maya cities, and the residents took advantage of thatThe presence could also be the result of small animals such as bats, squirrels, and birds which eat the fruits and seeds and facilitate their dispersion in the forest The Breadnut Tree and Maya Archaeology The role of the breadnut tree and its importance in ancient Maya diet has been at the center of many debates. In the 1970s and 80s, archaeologist Dennis E. Puleston (son of the famous environmentalist Dennis Puleston), whose unfortunate and untimely death prevented him from further developing his research on breadnut and other Mayan subsistence studies, was the first to hypothesize the importance of this plant as a  staple crop for the ancient Maya. During his research at the site of Tikal  in Guatemala, Puleston recorded a particularly high concentration of this tree around the house mounds compared to other species of trees. This element, along with the fact that the breadfruit seeds are particularly nutritious and high in proteins, suggested to Puleston that the ancient inhabitants of Tikal, and by extension of other Maya cities in the forest, relied on this plant as much as or perhaps even more than on maize. But Was Puleston Right? Furthermore, in later studies Puleston demonstrated that its fruit can be stored for many months, for example in subterranean chambers called chultuns, in a climate where fruit usually rots rapidly.  However, more recent research has significantly decreased the role and importance of breadnut in the ancient Maya diet, defining it instead as an emergency food source in case of famine, and linking its unusual abundance near ancient Maya ruins to environmental factors more than human intervention. Sources This glossary entry is a part of the About.com guide to Mesoamerica , and the Dictionary of Archaeology and the guide to Plant Domestication. Harrison PD, and Messenger PE. 1980. Obituary: Dennis Edward Puleston, 1940-1978. American Antiquity 45(2):272-276. Lambert JDH, and Arnason JT. 1982. Ramon and Maya Ruins: An Ecological, not an Economic, Relation. Science 216(4543):298-299. Miksicek CH, Elsesser KJ, Wuebber IA, Bruhns KO, and Hammond N. 1981. Rethinking Ramon: A Comment on Reina and Hills Lowland Maya Subsistence. American Antiquity 46(4):916-919. Peters CM. 1983. Observations on Maya Subsistence and the Ecology of a Tropical Tree. American Antiquity 48(3):610-615. Schlesinger V. 2001, Animals and Plants of the Ancient Maya. A Guide. Austin: University of Texas Press Turner BL, and Miksicek CH. 1984. Economic Plant Species Associated with Prehistoric Agriculture in the Maya Lowlands. Economic Botany 38(2):179-193 Updated by K. Kris Hirst

Brosimum alicastrum, The Ancient Maya Breadnut Tree

Brosimum alicastrum, The Ancient Maya Breadnut Tree The breadnut tree (Brosimum alicastrum) is an important species of tree that grows in the wet and dry tropical forests of Mexico and Central America, as well as in the Caribbean Islands. Also known as the ramà ³n tree, asli or Cha Kook in the Mayan language, the breadnut tree usually grows in regions that are between 300 and 2,000 meters (1,000-6,500 feet) above sea level. The fruits have a small, elongated shape, similar to apricots, although they are not particularly sweet. The seeds are edible nuts which can be ground and used in porridge or for flour. The Breadnut Tree and the Maya The breadnut tree is one of the dominant species of plants in the tropical Maya forest. Not only its density very high around ancient ruined cities, particularly in the Guatemalan Petà ©n, but it can reach a height of around 40 m (130 ft), producing abundant yields and with several harvests possible in one year. For this reason, it is often still planted by modern Maya near their homes. The widespread presence of this tree near ancient Maya cities has been explained variously as: The trees could be the result of a human-manicured or even deliberately-managed tree farming (agro-forestry). If so, it is likely that the Maya first simply avoiding cutting the trees down, and then eventually replanted breadnut trees near their habitations so that now they propagate more easilyIt is also possible that the breadnut tree simply grows well in the limestone soils and rubble fill near ancient Maya cities, and the residents took advantage of thatThe presence could also be the result of small animals such as bats, squirrels, and birds which eat the fruits and seeds and facilitate their dispersion in the forest The Breadnut Tree and Maya Archaeology The role of the breadnut tree and its importance in ancient Maya diet has been at the center of many debates. In the 1970s and 80s, archaeologist Dennis E. Puleston (son of the famous environmentalist Dennis Puleston), whose unfortunate and untimely death prevented him from further developing his research on breadnut and other Mayan subsistence studies, was the first to hypothesize the importance of this plant as a  staple crop for the ancient Maya. During his research at the site of Tikal  in Guatemala, Puleston recorded a particularly high concentration of this tree around the house mounds compared to other species of trees. This element, along with the fact that the breadfruit seeds are particularly nutritious and high in proteins, suggested to Puleston that the ancient inhabitants of Tikal, and by extension of other Maya cities in the forest, relied on this plant as much as or perhaps even more than on maize. But Was Puleston Right? Furthermore, in later studies Puleston demonstrated that its fruit can be stored for many months, for example in subterranean chambers called chultuns, in a climate where fruit usually rots rapidly.  However, more recent research has significantly decreased the role and importance of breadnut in the ancient Maya diet, defining it instead as an emergency food source in case of famine, and linking its unusual abundance near ancient Maya ruins to environmental factors more than human intervention. Sources This glossary entry is a part of the About.com guide to Mesoamerica , and the Dictionary of Archaeology and the guide to Plant Domestication. Harrison PD, and Messenger PE. 1980. Obituary: Dennis Edward Puleston, 1940-1978. American Antiquity 45(2):272-276. Lambert JDH, and Arnason JT. 1982. Ramon and Maya Ruins: An Ecological, not an Economic, Relation. Science 216(4543):298-299. Miksicek CH, Elsesser KJ, Wuebber IA, Bruhns KO, and Hammond N. 1981. Rethinking Ramon: A Comment on Reina and Hills Lowland Maya Subsistence. American Antiquity 46(4):916-919. Peters CM. 1983. Observations on Maya Subsistence and the Ecology of a Tropical Tree. American Antiquity 48(3):610-615. Schlesinger V. 2001, Animals and Plants of the Ancient Maya. A Guide. Austin: University of Texas Press Turner BL, and Miksicek CH. 1984. Economic Plant Species Associated with Prehistoric Agriculture in the Maya Lowlands. Economic Botany 38(2):179-193 Updated by K. Kris Hirst

Thursday, November 21, 2019

Research Paper Questionaire Essay Example | Topics and Well Written Essays - 500 words

Research Paper Questionaire - Essay Example For example, Jacob, the man chosen by God to be the patriarch of the twelve tribes of Israel, is also a weak, flawed human being who stole his brother Esau’s birthright and his blessing from Isaac. David was a great king who was a recipient of God’s blessings, yet he lusted after Bathsheba, the wife of one of his noble soldiers, sending the man to his death to possess Bathsheba. Chagall’s paintings are essentially reflections on such human themes inherent in the Old Testament, the moments of human triumph and sorrow as reflected in this book. His paintings are significant in their focus upon human interaction with God, and man’s constant struggle to attain to the greatness that God tries to provide him. The significance of this study is its presentation of an age old conflict between man’s weakness and his quest to attain God. 3. This theme of the constant struggle of man to overcome his own weaknesses and strive to attain the greatness that God can provide, is a recurrent theme in man’s life even in the present day. God constantly reaches out to man and his chosen agents of greatness are not without flaws themselves. 4. One of Chagall’s Bible etchings is titled â€Å"David and Absalom†, is drawn from the Book of Samuel (2 Samuel 14:33). This etching represents David receiving his son Absalom back from his exile in Gerar for the murder of his half brother Amnon. This etching demonstrates David’s deep love for his son: â€Å"and the king kissed Absalom† - yet this son later tries to turn Israel against his father. David’s weakness and sin in killing Uriah and taking his wife Bathsheba as his own produces ramifications in David’s life, which reflect how the greatness that God tries to instill in David is hindered by the man’s weakness in lusting after Bathsheba. Yet, despite this son, God blesses David and Bathsheba’s son Solomon and makes him the wisest king of all. 5. This complex ongoing

Tuesday, November 19, 2019

Indian folk dance Essay Example | Topics and Well Written Essays - 750 words

Indian folk dance - Essay Example Folk dances are the essential elements of almost every important event of Indian social life and celebration. Despite their extreme simplicity, all folk dances tend to convey certain messages to the community they belong to with regard to their history or survival. As mentioned in the introduction, one of the important features of all Indian folk dances is their simplicity. Dancers normally wear colorful costumes having creative designs and symbols. They also wear extensive jewels which obviously enhance the performance and overall appeal. Though not classical in nature, Indian folk dances are evidently creative works that comprise certain artistic steps and postures. These steps are usually accompanied by rhythmic composition of some primitive musical instruments. Unlike classical dances, folk dances are cherished by common people to express their joy on different occasions. To be more specific, folk dances maintain a social perspective rather than the mere manifestation of individual emotions. Bhangra: Bhangra is a lively folk dance originated from Punjab and is highly associated with harvest celebrations of the state. Therefore, normally it is performed on April 13, the day of Baishaki. The dance is accompanied by Punjabi Boliyaan lyrics and drum beats. The drummer plays a vital role in enhancing the tempo of dancers’ movements. The costume of Bhangra dancers reflects the typical Punjabi outfit. In addition to the traditional turban on head, they wear colorful waistcoat and ‘ghunghroos’ on ankles; and Bhangra, fondly called ‘Shaan of Punjab’ was introduced to Vancouver during the 1st international Sports and Cultural Festival (Dances of India). Although Bhangra songs have been a major influence on the Indian film industry Bollywood for decades, obviously Bhangra has got mixed with western classical music. As Huq (121) points out, a bhangra/hip hop crossover has been visible in the UK produced rap for the recent years. According to the writer, the bhangra beats and Punjabi lyrics have been a major influence on western world of music since 1980s. In other words, Bhangra has been highly influenced by the various dance periods mainly because of its vulnerability to amalgamate with other cultures and art forms. For instance, as Roy (22) argues, contemporary bhangra fails to reflect its primitive folk origin or other classificatory boundaries. Obviously bhangra has become a popular art despite its Indian origin as a primitive folk dance. Padayani: this is one of the important traditional folk dances said to have promoted by some temples of Southern Kerala in India. The most fascinating feature of this art is the ‘Kolam†™, the huge mask which is the imitation of some divine and semi divine characters including Bhairavi, Kali, Kalan, Yakshi etc. The masks or chest-covers the performers wear are extremely huge so that no one can identify the persons. Although researchers are deeply at odds, the origin of Padayani traces back to several centuries. As reported in The Hindu, some are of the opinion that Padayani originated

Sunday, November 17, 2019

Employment Law and HRM Strategy Essay Example for Free

Employment Law and HRM Strategy Essay Employment laws play a critical role in human resources management strategies and in an organization operation. Employee laws are design to protect the employees by the Equal Employment Opportunity Commission (EEOC). The Equal Employment Opportunity Commission (EEOC) â€Å" federal enforcement agency enacted to ensure that employers follow and abide by rules set forth in the Civil Rights Acts of 1964†(Web Finance, 2012). However, the act insisted of â€Å"people should be given the same opportunities and equal changes to obtain employment regardless of their color, race, gender, national origin, or religion† (Stewart Brown, 2012, pg. 0). After researching the employment laws of Georgia by visiting ga. gov and after inserting â€Å"employment laws,† the research will give a descriptively analysis of a description of a scenario that will correspond with the employment law provide. Next the analysis will describes a recommended plan to manage the HRM situation within the confines of the law. Third, the approach will be justified by the scenario to HR management. Fourth, the analysis will describe a competitive advantage may be gain by ensuring HRM practices meet the necessary employment laws. Final, a speculation will be made with an assumption of the situation was not handled in accordance with the appropriate employment laws. ? Description of the scenario that corresponds with employment law: The scenario that was beneficial compliance with the Georgia Employment Law is â€Å"disciplinary action training for supervisors of diverse employers. † The current state that analysis was research of the state of Georgia and the informative information that was providing from www. ga. gov.  Georgia’s employment laws and the HRM strategies are in compliance with the state’s regulations. However, Georgia is considering as an at-will provision. Meaning which the employers have the right to â€Å"freely discipline or discharge employees provided that the adverse employment action is not motivated by any discriminatory intent or administered in a discriminatory manner†(Morris Manning Martin, 2012). When an employer is actively training for supervisors o f diverse employers the same Equal Employment Opportunity (EEOC) guidelines are applied throughout the training. Employers have to determine when terminating or have to discipline an employee to comply within the state’s laws by not violating the federally protection classes that is consist of age, race, national origin, religion, sex, or other status. If these actions are violating the individual(s) have the right to suit the organization. However, just last month the Equal Employment Opportunity (EEOC) requested that all employers review their anti-harassment and anti-discrimination policies. Reason being, the† Equal Employment Opportunity Commission (EEOC) issued some serious concerns to the employers in an afforded to reiterate its commitment to justice from vulnerable individuals† (Flahardy, 2012). The reason for the request for the Title VI and the ADA applicants was concerns from a previous case that was review in the courts. The 6th Circuit rules that counseling recommendation violated the ADA† (Byrne, 2012). The action suit was proceed after an employee by the named of Emily Kroll’s suited White Lake Ambulance, for counseling constitutes a â€Å"medical examination,† under the Americans with Disabilities Act (ADA). Emily Kroll was employed with the emergency medical technician at the White Lake Ambulance Authority (WLAA), in which Whitehall, Mich. , in 2003 (Byrne, 2012). However, her supervisors initially considered her to be good employee until, a personal affair occurred when her marriage with a coworker failed. Krolly’s supervisor concerns grown after; Krolly and a colleague proceed into an argument and Krolly fail to administer oxygen to a patient. Krolly’s supervisors asked her would she attended counseling sessions whereas, Krolly’s supervisors claimed that they did not specific an exact theory. Emily Krolly refused the counseling and proceeds to resign from her position. Thereafter, Krolly proceeded to file suite with White Lake Ambulance (WLAA), claiming that â€Å"her supervisors† request that she obtained counseling violated under the act â€Å"Americans with Disabilities Act (ADA) (Byrne, 2012). Description of a recommendation plan that concerns HRM situation: Human Resources Management (HRM) is a critical part of an operational organization. Human Resources Management (HRM) is an organizational fundamental that deals with issues related to people such as: hiring, termination, performance organization development, training, benefits, and ompensations. However, when proceeding to make recommendations; although process has to be plan out that will incorporate certain situations and thoughts for future objectives and goals that need to be obtained within the confining of the law. However, in the case analysis, the first recommendation should have been Krolly’s supervisor should have directed her to the Human Resource Division when Krolly’s supervisor became aware of Krolly’s workplace behavior begin be problematic following an affair of a coworker. After this incident, another recommendation would be extra training courses such as: extra training courses related to the current incident, employers, and employees relationship, patients awareness. Included within the extra training courses, the Human Resources Division have to comply with the State or Federal laws and compliance with Title VII, of 1964 civil right Act. Also included in the training, the Human Resources Division should review employee’s handbook with the entire staff. Justification of the HR management’s scenario: The approach of justifying the Human Resource Division’s scenario, request for the entire staff to proceed to an important meeting. Within the meeting, the Human Resource Manager will take the approach of outlining the key elements of the importance for the meeting. The HR manager will review the current laws of Title VII, of 1964 and how it coheres with the organization’s policies and procedures. The HR manager will address to the managers and employees that the organizations have to stay within comply of the rules and regulations of the organization. The HR manager will have to address related important information that would pertain from the previous incident. The HR manager also has to address to each individual, if questions or concerns developed throughout the training; the manager will suggest to the employees, to address any concerns or questions that may develop throughout the training. Final, the HR manager will be addressed to the staff, at the end of the training session; an agreement document will have to be sign, stated that all individual understood the reason for the extra training course. Description of a competitive advantage of ensuring HRM practices: A competitive advantage of ensuring HRM practices that meet the necessary employment laws would depend on how efficiently the HRM division within the organization? The competitive advantage of ensuring HRM practices is whoever, is in charge of the HRM division is well train in order; for the right qualified person(s) to relate accurate information to the employees. An experience HRM manager(s) will have an inspiring attitude to encourage other people. Speculation will be made with the assumption of the situation according to the law: The speculation according to the scenario and complying with the law; if the writer were Emily Krolly’s supervisor or manager whereas, she would have made the decision to have a sit down with Emily and discussion the reasons she did not attended to the patients care? In comply with the law; the writer would acknowledge the guidelines of the laws and the expectations of the organization in taking care of patient’s well-being. The other incident that occur, the writer would direct Emily to the HR managers and let he or she handle the situation. In conclusion, the analysis address the scenario of Emily Kroll’s suite was complying with the Georgia’s law and with Equal Employment Opportunity Commission (EEOC) requirements. The analysis describes recommendations that manage the HRM situation. Final, the analysis identifies a competitive advantage aspect of ensuring HRM practices meet the necessary employment laws.

Thursday, November 14, 2019

cell theory :: essays research papers

Cell Theory   Ã‚  Ã‚  Ã‚  Ã‚  The Cell Theory states that all organisms are composed of similar units of organization, called cells. The concept was formally articulated in 1839 by Schleiden and Schwann and has remained as the foundation of modern biology.   Ã‚  Ã‚  Ã‚  Ã‚  Formulation of the cell theory In 1838 Theodor Schwann and Matthias Schleiden were talking about their studies on cells. It has been suggested that when Schwann heard Schleiden describe plant cells with nuclei, he was stuck by the similarity of these plant cells to cells he had observed in animal tissues. The two published his book on animal and plant cells the next year. Schwann summarized his observations into three conclusions about cells. 1. The cell is the unit of structure, physiology, and organization in living things. 2. The cell retains a dual existence as a distinct entity and building block in the construction of organisms. 3. Cells form by free-cell formation, similar to the formation of crystals.   Ã‚  Ã‚  Ã‚  Ã‚  We know today that the first two tenets are right, but the third is wrong. The cell theory include: 1. All known living things are made up of cells. 2. The cell is structural and functional unit of all living things. 3. All cells come from pre-existing cells by division. 4. Cells contains hereditary information whish is passed from cell to cell during cell division. 5. All cells are basically the same in chemical composition. 6. All energy flow of life occurs within cells.   Ã‚  Ã‚  Ã‚  Ã‚  With any theory, its tenets are based upon previous observations and facts. The cell theory is no different being founded upon the observations of many. For the first 150 years, the cell theory was just a structural idea. This stuctural view whish is found in most text books describes the components of a cell and their fate in cell reproduction.